We redesigned the 30 Days website in 2015 and have been running their marketing campaign ever since, impacting well over a million prayer partners through effective digital marketing strategy.
Client: 30 Days of Prayer for the Muslim World
Project: Website and Social Media Redesign
URL: www.pray30days.org
Project Goals
The primary goal of this redesign was to enhance the digital presence of 30 Days of Prayer for the Muslim World and increase engagement with our clients annual prayer event. This will be achieved by:
- Improving User Experience (UX): Creating a more intuitive and user-friendly website.
- Enhancing Visual Appeal: Designing a visually pleasing and consistent brand identity across all platforms.
- Optimizing for Mobile: Ensuring seamless user experience on mobile devices.
- Boosting Social Media Engagement: Developing a robust social media strategy to reach a wider audience.
- Increasing Donations and Volunteer Sign-ups: Streamlining the donation and volunteer processes.
Target Audience
- Primary Audience:
- Christians passionate about global missions and interfaith dialogue.
- Individuals interested in prayer and spiritual growth.
- Secondary Audience:
- Organizations and ministries involved in global missions.
- Muslim communities worldwide (who will stumble onto the site).
Brand Identity
- Brand Voice: Hopeful, compassionate, and informative.
- Visual Style: Modern, minimalist, and culturally sensitive.
Website Redesign
- Homepage:
- Clear and concise messaging about the campaign’s purpose.
- Prominent call-to-actions for prayer, donations, and volunteering.
- Engaging visuals, such as videos and images.
- Prayer Resources:
- Daily prayerarticles and images.
- Interactive prayer maps.
- Community prayer forums.
- About Us:
- Information about the organization’s history and mission.
- Testimonials from participants and beneficiaries.
- Get Involved:
- Donation page with easy-to-use payment options.
- Volunteer sign-up form.
- Information about hosting prayer events.
Social Media Strategy
- Platform Selection:
- Prioritize platforms with high engagement among the target audience, such as Instagram, Facebook, and Twitter/X.
- Content Calendar:
- Develop a consistent content calendar featuring a mix of:
- Inspirational quotes
- Prayer prompts and challenges.
- Stories of impact and transformation.
- Develop a consistent content calendar featuring a mix of:
- Community Building:
- Social media forward strategy
- Respond promptly to comments and messages.
- Create a sense of community by fostering meaningful conversations.
Key Performance Indicators (KPIs)
- Website traffic
- Social media followers and engagement
- Donation revenue
- Volunteer sign-ups
- Email newsletter subscribers
By focusing on these key areas, we have created a quality new website and social media presence that inspires and mobilizes people to pray for the Muslim world.